Goal: Capture spirit of the MTV VMAs while highlighting major awards and artists.

Goal: Capture spirit of the MTV VMAs while highlighting major awards and artists.

Goal: Promote Key & Peele as a duo that skewers all aspects of culture, beyond their famous satire of race and politics.

Goal: Promote Key & Peele as a duo that skewers all aspects of culture, beyond their famous satire of race and politics.

Goal: Push users to watch latest episode of Catfish through wordplay related to the episode.

Goal: Push users to watch latest episode of Catfish through wordplay related to the episode.

Goal: Announce Evil Season 3 to fans and explain the show's unique premise to attract new viewers.

Goal: Announce Evil Season 3 to fans and explain the show's unique premise to attract new viewers.

Goal: Announce Season 7 of Jersey Shore Family Vacation and promote the long-awaited return of Sammi, a member of the original Jersey Shore cast.

Goal: Announce Season 7 of Jersey Shore Family Vacation and promote the long-awaited return of Sammi, a member of the original Jersey Shore cast.

Goal: Reference a classic moment from The Office to promote Comedy Central's library of episodes.

Goal: Reference a classic moment from The Office to promote Comedy Central's library of episodes.

Goal: Showcase Comedy Central's wide variety of voices and perspectives.

Goal: Showcase Comedy Central's wide variety of voices and perspectives.

404 Page Goal: Announce a broken link on VH1 using Basketball Wives image and humor to drive users back to the homepage.

404 Page Goal: Announce a broken link on VH1 using Basketball Wives image and humor to drive users back to the homepage.

Goal: Provide succinct synopsis of the animated family film Balto III: Wings of Change.

Goal: Provide succinct synopsis of the animated family film Balto III: Wings of Change.

Goal: Explain premise of Killer Bees, a documentary about high school basketball and the economic disparity in the Hamptons.

Goal: Explain premise of Killer Bees, a documentary about high school basketball and the economic disparity in the Hamptons.

Goal: Announce Seinfeld marathon on TV Land using the signature "show about nothing" descriptor.

Goal: Announce Seinfeld marathon on TV Land using the signature "show about nothing" descriptor.

About Me

Jack is a copywriter living in New York City. He approaches every project eager to try something new, while staying true to each brand’s perspective and voice. He has written copy for live events, including the MTV VMAs and BET Awards, and promoted major studio releases like Top Gun: Maverick.